Please don’t tell me your password is “password” or “123456”

There’s nothing harder to remember than one of those online passwords with capital letters, numbers, punctuation marks and miscellaneous characters. Unfortunately, there’s nothing easier to hack than a lazy password. Pick your poison.


SplashData, a password management application company, recently released its yearly “Worst Passwords” list generated from common, every day passwords posted by hackers. The number one worst password – “password.” Not much better, at number two – “123456.”

If your password is listed below, do yourself a big favor and change it. Right now.

Top 25 worst passwords:

  1. password
  2. 123456
  3. 12345678
  4. abc123
  5. qwerty
  6. monkey
  7. letmein
  8. dragon
  9. 111111
  10. baseball
  11. iloveyou
  12. trustno1
  13. 1234567
  14. sunshine
  15. master
  16. 123123
  17. welcome
  18. shadow
  19. ashley
  20. football
  21. jesus
  22. michael
  23. ninja
  24. mustang
  25. password1

How to make a non-stick fying pan cool

The task: use creative marketing to make a non-stick pan seem cool.

Dificulty level: through the roof.

Status: Success. Kudos to this Chinese advertising agency.



Lockout, er, lookout for a great mobile locksmith in Tampa

Usually, when you need a locksmith, you need a locksmith right now. You’re locked out of your house, you’ve lost your keys, or you’ve locked your keys in the car. You need a locksmith now.

logo design by James EmersonWhen was the last time you used a phone book?

Gone are the days when you might look for help in the Yellow Pages. When was the last time you used a phone book anyway? Today, you’ll whip out your laptop or your iPhone to find a locksmith. You might search on Angie’s List or Yelp! or even the Better Business Bureau, but, more than likely, you’ll search Google.

Help is on the way.

You’ll probably click on the top result or at least one of the top five results. If a company is any deeper than that, you probably won’t bother. You’ll click on the phone number and your smart phone will dial the number for you. Help is on the way.

Search Engine Optimization is what it’s all about these days.

If your small business isn’t a top result in Google, you’re missing a lot of business – maybe most of your business. To get to the top isn’t easy, but I’ve learned many tips, tricks and best practices over the years to know how it’s done and how to get results. Through a careful build of your website focusing on inbound links, relevant keywords, proper semantics and, above all, relevant content, your site can top Google search results – and get your business results!

Tampa’s top mobile locksmith.

I recently built a brand new website for Budget Mobile Locksmith, a small business in the Tampa Bay area focusing on quick responses to calls and web contacts. Take a look for yourself and see how important it is to build a site the right way, the first time. Budget Mobile Locksmith.


The Politics of Effective Website Design: Jim Duffy for Orange County Tax Collector

I’ve known Jim Duffy for a number of years. He’s a great guy – hard-working, diligent, trust-worthy, intelligent and an all-around nice guy. When he asked me to design and build a website for him so that he could run for Orange County Tax Collector I was honored.

The days of running for local office by putting up roadside signs and speaking to the local Rotary club are long gone. Today, your message needs to be online – on websites, blogs, social media, apps and YouTube. The foundation of all online activity is, of course, the candidate’s website. It has to be attractive, memorable, content rich, and easily found through search engine optimization.

I hope I was able to accomplish all this for Jim with his website Check it out and decide for yourself. And while you’re there, take a look at Jim’s platform and decide for yourself whether or not it’s time for change at the Orange County Tax Collector’s Office.


New Orlando Solar Bears logo: What’s cold is new again

Shades is back in O-Town

Everyone’s favorite “Solar Bear” is back in Orlando on the new ECHL Hockey League Orlando Solar Bears logo. Brighter, bolder, and more modern, the new logo pays homage to Shades of old and should bring back a lot of memories to fans of the old Solar Bears.

I like it, but what do you think?

Read more about the new logo design. Get your Solar Bears tickets. The new team starts play at the Amway Center in October.


Hungry (or thirsty) for a new web site design?

Gator Vending is a family-owned-and-operated vending business serving Central Florida. For years they relied on a homemade website designed in Microsoft Publisher. While serving a purpose, the site needed a major overhaul with a new look, added functionality, including a contact us form, and the ability to update it regularly.

Never miss an opportunity

Tasked with the update, I created a simple site for Gator Vending with all the features they asked for and more. Now, with the ability to track traffic to the site, the company will know what grabs the interests of their clients and what they pass over. With the site optimized for search engines they are sure to have more and more traffic to track. And with the ability of anyone to fill out a simple form to contact Gator Vending, they should never miss another opportunity to gain a new customer.

The new site is everything they need, and nothing they don’t. Simplicity, easy of use, and quality rule web design.

Break time

For all your vending needs, visit and see how easy it is to add a vending service to your office, factory, warehouse, school or other facility. With everything from coffee to water to chips to candy bars to hamburgers to healthy snacks, you’ll never go hungry (or thirsty) again.


Who doesn’t love a good infographic? What’s an infographic you ask?

I am such a big fan of infographics. Time, Details, and Wired feature some great ones on a regular basis. It’s an amazing way to present a lot of information at a glance and do it in a beautiful and creative way. Here’s a list of some of the best out there as featured on Take a look, and if you see something you like, I know you will, please let me know.


News, advice, info and fun for newlyweds: The Newlywed Guru

The-Newlywed-Guru-Logo-300x256A warm welcome to my newest client, I have been retained by the the site’s creator, P. Michele Talley, to create and edit content, optimize for search engines, manage public relations/events and advertising/marketing of the website for newlywed couples. Thank you for your trust and support, and I look forward to helping make The Newlywed Guru the ultimate source information, news, advice, shopping and entertainment for just-married couples.

Even the most well-matched, truly-in-love couple can get cold feet after the wedding. When the honeymoon is over, and reality sets in, many couples find themselves declaring, “What now?”

Well, The Newlywed Guru can help couples answer that question for themselves. is the number one online resource for newlywed couples to share and receive advice from top experts and fellow couples, young and old. The site offers real information, honest advice and useful tips that couples can use every day to help them negotiate the many wonderful, but, oftentimes, slippery slopes of life as a newly-married couple.

In the United States alone, 4.4 million people marry every year. That’s a lot of couples taking the plunge. Although many are on their second, third or even fourth marriage, most couples are tying the knot for the first time. Anytime a person attempts something new, whether alone or with your new mate, it’s challenging, frightening, overwhelming and often frustrating, but it’s also exhilarating, fascinating, and, hopefully, rewarding.

At, couples can find support for their new chapter in the book of life. Everything from recipes designed for new couples, to how-to videos from experts, to shopping opportunities just for new couples including his and her aprons and “love” kits.

Private cooking classes are offered by The Newlywed Guru herself, book signings, guest appearances, quarterly events, and just about anything else involving couples. There is a handy list of companies ready to assist newlyweds and The Newlywed Guru’s 2012 cruise is just one of the quarterly events that make the site fun and entertaining.



A creative new website for a creative new preschool

I just designed a new website for Discovery Zone II Preschool, an Orlando-based child care and learning center. The new site, replaces their older site with a freshened look, more information, and the ability to access event calendars, important information for parents, a virtual tour, and a contact page.

Discovery-Zone-II-Preschool (2)The owners wanted a clean, fun, simple design with an emphasis on photos of the school and children. Photos of the classrooms at the school were no problem, but photos of the children had to be sourced from stock photography. The challenge was to blend the two seamlessly so visitors assume it’s photos of the school’s students on the site. Take a look for yourself and see if I succeeded.

And by the way, if you’re looking for a day care center on the east side of town that emphasizes learning and creativity throughout the day, I highly recommend Discovery Zone II Preschool. The staff is wonderful and the facility is state-of-the-art. I’ve never seen a nicer school.

Do you need a website? Contact James today. You’ll be surprised how affordable an all-inclusive package can be!


An inspirational new website:

I just designed, built, and launched for a client, a website offering Christians a source for daily devotions and prayer requests. I worked with the site’s owner to create a simple, easy to navigate site in calming, comforting hues of blue and featuring heavenly images of nature and the heavens collected by the owner.

Soul PsalmsThe owner has written 52 once-a-week devotional messages and prayers for anyone seeking guidance in a time of need, and will pray for anyone who submits a prayer request via the online form.

The site’s motto is “When you are sad, depressed, and need encouragement and a little prayer, Soul Psalms daily devotions are here to offer you comfort to soothe your soul.” Here’s hoping the Soul Psalms is a major success. We could all use a little encouragement.

For help with your new site, Contact James. I can help you design and launch a site for much less than you might think.