Fast Food American Imperialism?

Why do McDonald’s and other multinational fast food chains get such a bad rep for exporting standardized American consumer products around the globe? Sure, you can get a Big Mac in the shadow of Rome’s Colosseum and Chicken McNuggets at the Louvre, but McDonald’s takes the time to adjust its menu to the tastes and preferences of each market it enters. There’s no intent to Americanize the world. Well, as far as I know.

I came across this graphic (thanks to LemonDrop.com) recently and found it fascinating. The McTurco sounds awesome.

McDonald's food in different countries

Need to expand your menu? Going global? James can help.

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