I was tasked with updating the drive thru menu boards at Juicy Lucy’s, a fast food burger chain based in South Florida. The chain’s burgers were great, but the lack of product photos and a dull layout, forced customers to spend precious, valuable minutes searching for the items they intended to order. When you’re a double drive thru concept, with a business model based on speed of service, this is simply unacceptable.
I think the re-image made a big difference. What do you think?
If your menu needs a re-image, contact James.